LIBERAL LARK’s strategy is continuous product innovation for the luxury fashion market. An excellent opportunity was provided to us at the international competition in Switzerland organized by Luxury Venture Group (LVG) – a company focused on supporting innovative start-ups in the luxury segment.
Our brand of luxurious coats made from innovative LIBERAL LARK material competed with other foreign start-ups in the category Fashion and Design. The commission, after evaluating our strategy and product quality, decided on LIBERAL LARK advancement to the semi-finals.
The experience with this important event enriched us in several respects. Within the framework of
the competition, we participated in an international summit in Geneva focused on the luxury segment in October 2021. This prestigious international event enabled us to see more of the backstage of
the production and marketing strategy of big luxurious brands. Interesting personal discussions with leading world investors and managers represent a new potential for us for future cooperation.