Why and where was founded the Liberal Lark brand?
The idea to create the Liberal Lark brand originated in 2019. Our first created coat was supposed to solve the unsatisfied and complicated demand of the founder of the brand. The demand included high-quality natural textiles with the option to use their full potential.
The city in the heart of Europe where Lenka Linhartova, the founder of the brand, grew up, has been the center of fashion and professional tailoring for centuries. Childhood spent with grandparents who were tailors, the founder’s ability to make her own coats at a young age, and long-term collaboration with local tailors have been and remain fundamental prerequisites for the excellent production of Liberal Lark coats.
Fashion that combines elegance, functionality and innovation
Frequent travels and sports activities had a huge affect on the high demands for the coat properties, that the founder of the brand had. She always had an opinion that the garments should not be only pretty, but ”smart” as well.
She realized this, while she was skiing or when she was playing golf but, she felt the need for innovative technology the most when she was sailing. While she was sailing across the English Channel, she realized that the heavy sailing tops and trousers can have another layer in the clothes that helps with absorbing the light to charge your phone. The life jacket can be included as a part of the sailing jacket and more and more simplifications in design.
That is why, she started to look for new innovative technologies with one main purpose, to use them for ”smart” clothing. Natural textiles with oleophobic and hydrophobic properties and with a membrane were selected as unique textiles. These textiles had a special invisible surface on top that was resistant to oil, water, wind, and other impurities, and they were still maximally breathable.
Later one of the journeys to London and its rainy weather decided on the use of these unique materials on our elegant coats for business and free time.
After three years of testing the first coats in extreme weather conditions, the niche brand Liberal Lark entered the Luxury Fashion market.
In 2023, the first original functional natural textiles with membranes were entirely replaced by natural textiles without membranes and devoid of any synthetic additives. The resulting 100% natural textiles are fully recyclable.
Currently, the QUIET LUXURY brand LIBERAL LARK concentrates on woolen textiles woven with a special novel technology, rendering them resilient to water and wind without any chemical additives or plastics. More information HERE.
Quality, sustainability and digitalization
The strategy of the brand is not just natural innovative textiles and precise manufacturing, but also the emphasis on digitalization and Web3, sustainability and support of the small and middle entrepreneurs.
The vision of the brand is the production of high-quality clothes according to ethical principles and in maximum compliance with demanding environmental protection requirements.
Why the brand name LIBERAL LARK? is a question frequently asked by customers. Why? READ HERE